It’s nearly time for EuroShop 2026. An event we have been excited and planning to take part in for months now, and as the biggest event in retail – it’s a major talking point for everyone in industry.
Brands from across the world join together over one week every 3 years to showcase and discuss products, services, sustainability, and future trends of the industry. Innovation is the most important factor at the show, making it the perfect fit for Genesis Mannequins, as innovation has always been top priority in our ranges and work.
Joined by our in-house team of experts, we will be exhibiting our iconic mannequin ranges in a show-stopping stand, but what else can you expect from us – and how did it all come together?
What is EuroShop
The first ever EuroShop event launched in 1966, with 333 exhibiting companies from 11 countries showcasing everything retail. EuroShop became the hub for innovation by having so many brands come together to share their top of the range products and insights. Key products on display included self-service checkouts, tills, shopfitting, and mannequins.
Huge stands are created to be show-stopping, creative, and impactful in order for visitors to immediately see how mannequins contribute to powerful visual merchandising displays. Genesis Mannequins specifically are known for having a striking display, and this year we aim to continue that.
Find out more about EuroShop’s history here.
What you can expect from us
Now under new management, continuing this iconic legacy of mannequin display is backed up by our team of in-house experts from sister brand Kesslers London, who designed the stand. Kesslers London’s core DNA also includes innovation, leading to our combined services to provide one steal stand out display we can’t wait to share. Look here for more projects by Kesslers London. Our team from both Genesis Mannequins, and Kesslers London will be there to discuss:
- Our iconic mannequin ranges
- Shop fit designs and ideas
- Trends in retail
- Future trends
- Sustainability
Find us on the stand to discuss your retail goals, and we will support by suggesting innovative ideas and award-winning mannequins, no idea is too small or too big – we can do it all.
A new range
We aren’t stopping there. An all-new range of mannequins will be launching at the show.
This new range was designed by our in-house experts to fit exactly what retailers have been asking for. Shop windows are craving a confident, stylish, and fashionable form to compliment the visual merchandising style – while also standing out to show off designs that stop shoppers in the street.
Tailored to fit current retail trends, and built to last, we listened to what customers want and are thrilled to be officially launching the EDIT range.
EDIT will be hand crafted in our London factory, available worldwide, customisable, durable, and always available in EcoForm – award-winning sustainability.
Where you can find us at EuroShop 2026
We recommend planning your visit by making a note of the stands you want to visit and where they are located now, as it’s such a big event.
You can find the Genesis Mannequins stand and the team in Hall 10, Stand D17. We will be there from the 22nd – 26th of February.
If you’re planning on attending, please reach out to us today so we know to look out for you at the show, and keep a drink on hand to give you. We can’t wait to see everyone there, stay tuned for more!
Contact the team
Let us know if you’re going to EuroShop, or just if you have some questions – the team is here to help.