The retail world is ever-changing and evolving. Creating innovative mannequin designs for EuroShop 2026 is essential to share brand new features in front of the entire retail world. EuroShop is the centre stage to show off these changes and ultimate retail innovation. For decades, Genesis has been known to push the boundaries of mannequin design, visual storytelling, and innovative features. How are we continuing to lead the next chapter under new management, and what can you expect to see from us at EuroShop?
Who are Genesis Mannequins?
Over the years, Genesis Mannequins has stood at the forefront of mannequin design and production – combining artistry, craftsmanship, and technology to shape the way fashion is presented worldwide.
Founded on a vision to transform mannequins from static figures into expressive storytelling tools, Genesis quickly became known for its pioneering spirit and attention to detail. Our collections have evolved alongside the fashion industry itself, from timeless classics to boundary-pushing designs that challenge conventional display concepts.
Today, Genesis continues to define the future of visual merchandising with sustainable materials, digital integration, and bespoke creations tailored for global brands. Each mannequin reflects the same core belief that has guided us from the beginning: innovation starts with imagination. Now under new management, we are excited to continue the story.
Why innovation is a key part of Genesis
Store design retail is a main focus when it comes to customer engagement and brand storytelling. While all brands should reflect their style, values, and story in their visual merchandising there’s still room to include powerful parts that really draw in and inspire shoppers. Mannequins are a great way to reach it. Genesis is passionate about exploring ways to ignite excitement, style, and inspiration everywhere it goes.
Genesis has a huge range of collections for each industry, ensuring that not only are products shown off, but the entire store comes together. This can include our athletes range – who have powerful sports poses, or our fashion ranges that show of elegance and soft poses. Genesis will also be launching an all-new range, highlighting these aspects.
Mannequins are more than figures to go in the corner; they are essential parts of the store that pulls the idea all together.
Innovative features beyond design
Genesis mannequins go above and beyond with innovation, with more than just powerful ranges. Genesis mannequins have innovative features in their DNA.
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Smart & Sustainable materials
Genesis is passionate about the future of retail, and this includes ensuring sustainable practices are strong and reliable. All mannequins are available in EcoForm, an eco-friendly material with just as much sturdiness and customisation available. EcoForm is biodegradable and recyclable, and awarded by the British Quality Foundation for its innovation.
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Adaptive design
Flexible for every retail environment, Genesis mannequins can be custom made, tailored, and easy to use in every setting. Equipped with lightweight technology, spring legs for easy dressing, and a toolbox inside of every mannequin, they are made specifically with you in mind.
Explore all features here.
What Makes EuroShop the Global Stage for Retail Innovation?
EuroShop is the centre stage for innovation, where the entire retail industry comes together to share what will shape the industry trends going forward. Only open every 3 years, it’s a hub for incredible design, materials, and features for the near future.
We are proud to be exhibiting at EuroShop in Hall 10 stand D17, alongside our new sister brand Kesslers London, where our team will be sharing retail trends and offering advice on visual merchandising, mannequins, sustainability, and our all new range launching.
EuroShop 2026 will be demonstrating the best of the best of mannequins, retail display trends, and store design. Book in to speak to the team today – or follow us on LinkedIn for the journey!
We are excited to have you here.